Western's Marketing Association

Western's Marketing Association

Western's Marketing Association (WMA) is Western's first marketing club, and was established in 2015. It is comprised of students from various disciplines who all strive towards a common goal: to engage, empower and impact aspiring marketers of the Western community.


ROLE Branding and Marketing Designer

TOOLS InDesign, Illustrator, and Photoshop

DATE May 2015 - April 2016


Western University has numerous business clubs at its main campus, none of which were marketing-specific up until 2015. As the first Director of Design of the club, I created the branding assets and I set precedence for the club's visual identity that would successfully meet the following criteria:

  • Differentiate WMA amongst the crowded business club space
  • Communicate WMA's mission and initiatives consistently across all of its assets